Summarizing our last post, staying
connected in one’s personal and professional network is something that everyone
seems to have a passion for. There are many social media sites our there today
to fill these needs and most of them have a similar business model. Each company’s goal is to win the account
registration of everyone on the planet; and honestly, for the most part, they
have accomplished this. However, the “big-named” networks are seemingly leaving
behind other social media network sites that only have a web browser page.
Those who truly have succeeded with their niche are the ones who have developed
mobile applications for interacting through their app. Let’s take Facebook for
example; whether it’s on your phone, tablet, or computer, you have a plethora
of ways to connect through Facebook each and every day. The same type of
statement could be made for Twitter, Pinterest, etc.
Without the
use of mobile applications that can be installed directly to your device’s
storage drive, many social media networks are unable to keep up with the latest
fad or technology. Networks that are only accessed through an actual website
are considered obsolete or “useless” in some cases. Instagram is a good example
of this concept. Even though Instagram has a fully functional web page for
users to login and create virtual lifestyles (pictures, posts, comments, etc.),
most of their users have the mobile application in which they usually use. Some
people are unaware that Instagram even had an actual web site; they simple
thought that the mobile app was the only form of existence. Similarly, Snap
Chat has become a worldwide phenomenon with almost every mobile phone owner
having an account. This app is used almost, if not more, than any other app on
the market. The beauty of many of these apps is that they are free or cheap to
install and use. A company that enables users to use their app for free gains a
competitive advantage over increasingly high prices for their competitors’
apps.
